French Connection unveils digital radio station FCUK FM

LONDON - High-street clothing label French Connection is to launch FCUK FM, a 'music-heavy' digital radio station, which will be broadcast on Sky Digital, the FCUK.com website and in French Connection stores.

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Cocojambo Comment: Retail Distribution of content is the next step for brands, in the US, General Mills are releasing telelvision programs via DVD's on their cereal boxes, DKNY are releasing brand relevant films via DVD on fashion magazine covers, Pepsi are releasing access to 100million songs for free within their packaging.
Brands are funding old entertainment and brand new entertainment and offering distribution via new channels, the concept of broadcast is fading, content is available everywhere.