Rock Stars clamor to be in car promotion calendar - Chevrolet/'Rolling Stone' Advertainment Project Is a Hit

In 2002 when General Motors Corp. and Rolling Stone magazine worked to pair music stars and Chevrolet vehicles in photos for a 2003 promotional calendar, they had trouble cajoling recording artists to be part of such an advertainment project.
But a year later, as the companies put together the 2004 version of the co-branded calendar, it was a very different story in what was becoming a very different music and marketing business. "We had the record labels calling us trying to get their bands in," said Rolling Stone's publisher, Rob Gregory

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