Miramax in deal with Mother for creative content and ads

LONDON - Mother has signed a groundbreaking creative deal with Miramax Films that will see the agency providing entertainment concepts as well as advertising and marketing consultation.

Harvey Weinstein, co-chairman of Miramax, said that the deal was unprecedented. Miramax said that it would have first-look rights to any of Mother's concepts with respect to what it described as branding and media properties.

Read the article: www.brandrepublic.com