MG launch viral short film
MG Rover is promising a touch of racy humour in its first online viral marketing campaign, starring model and celebrity Emma B.
Read the article: www.brandrepublic.com
See the film: www.ttr2.co.uk/
Branded Entertainment News
The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Friday, January 23, 2004
Read the article: www.brandrepublic.com
See the film: www.ttr2.co.uk/
What comes first?
- The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".
Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.
The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com
Previous Posts
- TV: from broadcast to broadband
- Brand marketers need to look at video games
- Measuring the effectiveness of Branded Entertainment...
- Developer creates no-hassle, no-download, TV spots for the web
- Advergaming: "The possibilities are pretty incredible" Gartner
- UK advertisers create a 'virtual' interactive TV advertising channel
- Quiksilver Celebrates 'Riding Giants', Stacy Peralta's Story of Surfing Pioneers
- Rock Stars clamor to be in car promotion calendar - Chevrolet/'Rolling Stone' Advertainment Project Is a Hit
- 10 who made a mark on marketing
- Top 10 trends: Ad infinitum - Madison Avenue is waking up to the limitless new opportunities in digital media.
<< Home