Brand marketers need to look at video games

A lot has been written lately about the disappearing 18 to 34 year-old men. They're still consuming media, but through a greater number of channels, making it tougher to rely on what consumer marketers have relied upon in the past.

One medium that seems to be soaking up young people is video games. (Actually, from a composition standpoint, video games are hitting a lot of older folks, too, but coverage-wise, it's very much an important medium to the younger set.) People are spending tons of time with both PC and console-based games and very few marketers are taking advantage of this fact.

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