Advergaming: "The possibilities are pretty incredible" Gartner

A soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as games that incorporate marketing content-is set to surge in the months ahead. The report, previewed at last week's Consumer Electronics Show in Las Vegas, suggests that these games help increase brand and product awareness, customer loyalty, and time spent at an advertiser's web site more effectively than other online marketing devices and programs

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