10 who made a mark on marketing
From the FCC Chairman and Alex Bogusky to Carson Kressley and Yao Ming
Read the article: www.adage.com
Branded Entertainment News
The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Sunday, January 04, 2004
Read the article: www.adage.com
What comes first?
- The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".
Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.
The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com
Previous Posts
- Top 10 trends: Ad infinitum - Madison Avenue is waking up to the limitless new opportunities in digital media.
- South West Airlines, Reality Show.
- The Answer to Video Piracy
- BMW launches a game to promote the X3
- Games pop up in ads
- Toy town moves to Hollywood...
- Coca-Cola Music Download site...
- Film industry joins the fight to tackle digital piracy.
- 'Censorship' in Branded Entertainment?!.
- Piracy chills showbiz investment.
<< Home