Branded Entertainment News: Mindshare & ABC to jointly create television programmes.

Tuesday, December 02, 2003

Mindshare & ABC to jointly create television programmes.

LONDON - WPP Group media agency MindShare and US TV network ABC are to work jointly on television programmes, which will allow advertisers early input in the development of new shows.

Read the article: www.brandrepublic.com

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The brand or the entertainment?

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Branded Entertainment News

Tuesday, December 02, 2003

Mindshare & ABC to jointly create television programmes.

What comes first?

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