Games pop up in ads
That games as ads are currently cropping up everywhere is a testament to how fast a successful Internet concept can spread within the advertising industry...
Read the article: www.clickz.com
Branded Entertainment News
The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Friday, December 12, 2003
Read the article: www.clickz.com
What comes first?
- The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".
Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.
The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com
Previous Posts
- Toy town moves to Hollywood...
- Coca-Cola Music Download site...
- Film industry joins the fight to tackle digital piracy.
- 'Censorship' in Branded Entertainment?!.
- Piracy chills showbiz investment.
- Mindshare & ABC to jointly create television programmes.
- Play the management game (built for BT Broadband & Albion)
- BCMA - Branded Content Marketing Association.
- In China, the brand is more important than the features.
- Quiksilver Entertainment Delivers Cybersurf to Sony's Cyber-Shot Camera
<< Home