BMW launches a game to promote the X3
BMW of North America, LLC has launched an on-line gaming experience that centers around the adventurous personality of the X3...
Read the article: www.ign.com
Play the game: www.bmw.com
Branded Entertainment News
The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Monday, December 15, 2003
Read the article: www.ign.com
Play the game: www.bmw.com
What comes first?
- The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".
Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.
The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com
Previous Posts
- Games pop up in ads
- Toy town moves to Hollywood...
- Coca-Cola Music Download site...
- Film industry joins the fight to tackle digital piracy.
- 'Censorship' in Branded Entertainment?!.
- Piracy chills showbiz investment.
- Mindshare & ABC to jointly create television programmes.
- Play the management game (built for BT Broadband & Albion)
- BCMA - Branded Content Marketing Association.
- In China, the brand is more important than the features.
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