Quiksilver Entertainment Delivers Cybersurf to Sony's Cyber-Shot Camera
Quiksilver-Themed Limited Edition of Sony's Popular Cyber-Shot U60 Camera in Time for Holiday Season
View article: www.businesswire.com
Branded Entertainment News
The Branded Entertainment industry is evolving rapidly. At Cocojambo we work with our clients to keep them updated of the latest changes and opportunities, and their potential impact on marketing strategy. Here are some of the latest developments:
Tuesday, November 25, 2003
View article: www.businesswire.com
What comes first?
- The brand or the entertainment?
The answer to that depends on whether your objective is "product placement" or "branded entertainment".
Use the branded entertainment team that puts who, what & where before the content development; the team who's creative development starts with understanding the business, the audience, their world and where they consume their entertainment.
The team that creates games, film and TV that is motivationally relevant to it's audience. www.cocojambo.com
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