| Games
have grown up
Sales of games are greater than Hollywood's global box office.
As games have rocketed in popularity, so their audience has
diversified: from mobile games for commuters to online games
for housewives – games have become mainstream.
Advertisers as diverse as Intel, BA, HSBC, McDonalds, The
Times, Nike, BMW and Samsung have taken advantage of this
opportunity to connect with their consumers.
Using product placement and custom-built games, brands are
using video games for branding, for product education, to
build awareness and to drive demand. What’s your games
strategy?
Discover
the potential of games
The Branded Content Marketing Association (BCMA) is hosting
Advertising Through Games to determine how advertisers should
use games. The event, featuring case studies from advertisers
as well as games industry professionals and ‘advergaming’
experts, will detail:
• The impact that games are having on the media consumption
of consumers
• The potential of games as advertising
• How games can be used by different industries, from
FMCG to financial services.
To
learn more about the BCMA and its initiatives, visit
|
