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Requirement:
Guvera is a revolutionary solution to global download piracy problems affecting the music and entertainment industry. The company needed a brand that was sympathetic and relevant to multiple audiences with differing motivations.
Process:
Cocojambo interviewed the music industry, labels, artists, consumers and the relevant business partners to arrive at the conclusion that the company was literally revolutionising how future generations will access music and how the entire industries operate.
Solution:
The name Guvera is a made up word that has phonetical similarities to the name Guevara (from the South American Revolutionary Che Guevara).
Guvera represents change, recognition that the world has changed, the concept of prosecution is not sustainable. Guvera is initiating the change that gives the people the free music they are looking for, while at the same time creating a sustainable solution to support the owners of the music and entertainment content.
Cocojambo has been involved with the creation of The brand, the brand message, marketing strategy, corporate communications, investor communications, sales tools, web experience interface design, product design, marketing website development, advertising design and trademark management throughout the world.
Guvera launched globally February this year www.guvera.com
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