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Driveitaway is an online car retailer working with Fortune 500 companies, focusing on remarketing fleet-leased automobiles, Driveitaway has developed exclusive partnerships in the car leasing business such as LeasePlan, AON and JD Power, by providing a platform that allows companies to sell their end-lease vehicles to their employees.
Challenge:
Driveitaway was offering a new service in a market that laid claim to rigid processes and long-term relationships. The service was proven viable, however they did not have the means to succinctly communicate its advantages in order to grow business.
Solution:
By working with Driveitaway to understand its service and to understand the expectations and motivations of the clients and other stakeholders, our discovery and research revealed that potential customers were not interested in the technology or the technical terms comprising Driveitaway’s services. With this information, we were able to discard extraneous verbiage that was complicating the sales process.
Driveitaway’s position prior to Cocojambo’s involvement had been focused on the “Remarketplace.” The positioning spoke directly to other remarketers instead of partners and clients. The Cocojambo solution addresses the latter and utilises the analogy of “The Company Garage.” The copy and imagery chosen to depict “The Company Garage” made the effort of explanation, sales and expansion of their services a much easier proposition.
We helped Driveitaway close deals with 12 Fortune 500 clients in 6 months |
