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Challenge:
Coca-Cola approached us to find a way of showing the relationship between Coke and the movies to win an international theatre account against Pepsi.
Solution:
Our strategy was to create an experience unique to the movie going occasion. Instead of a boardroom presentation, we produced a short film that was shown on the big screen complete with cokes and popcorn at the Village Gold Class cinema Melbourne. The content demonstrated natural synergies with the brand and the experience.
The result was a standing ovation and a successful win of $850 million dollars in business for Coke. |
