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A hybrid of creative and business,
Michael's career has evolved from
market analysis to strategy consultancy
to media production. Initially studying
and advising clients in the motor
industry, including Ford, General
Motors and GE Capital, Michael moved
onto to rethink and invent ideas and
business models in the media industry.
Working with clients including Channel
4, Thomas Cook and Blackwell Publishing,
Michael sharpened his experience of
the media world and developed his
understanding of the potential of
Branded Entertainment.
Further strategy consulting gave Michael
the opportunity to put his ideas for
using video games as communications
media into practice. Michael has developed
a number of game formats and projects;
he brings to Cocojambo an exceptional
market and business understanding
of the educational and marketing opportunities
within entertainment. Michael has
an enviable ability to combine innovative
thinking with a solid understanding
of commercial principles.
Contact:
michael@cocojambo.com
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