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From
a 15 year entrepreneurial and creative
background, Claes was the Founder
and CEO of the international award-winning
new media consultancy Hyro during
the mid to late 90's. During his leadership
at Hyro, Claes also produced
and creative directed numerous international
award winning "branded entertainment"
projects. These projects included
VRLX, a virtual reality tour
of the most exclusive and exotic destinations
on earth, and VRAustralia, together
with Sydney 2000 Olympics, a virtual
reality tour of the games, olympic
city and Australia. (awarded multiple
international awards for content,
style and technology)
Beyond these high profile successes,
Claes has delivered all types of media to
clients such as Coca-Cola, Dell, TAB,
Australia Post, American Express, Thomas
Cook, CNBC, Sydney 2000 Olympics,
Orient Express Hotels, RCI, Telstra, Pizza
Hut, Wayne Gardner and Versace. Claes's
work has had a direct impact on
these organisations by helping them
improve their businesses, winning
new revenues from us$100,000
to us$850 million.
Studying Art at Lunds University,
Sweden, Leadership at London Business School
and screenwriting in London, Sydney
and Los Angeles. Claes has also polished
his entrepreneurial skills in the
development of companies such as Hyroglifix
Advertising, Hyro, Cocojambo, Riot
Magazine and VRLX.
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