[THE
BRANDED ENTERTAINMENT EVENT OF THE
YEAR]
BEL:2003
is a multi-purpose event, designed
to introduce brands to entertainment
development. To introduce the entertainment
industry to the world of the brand
and the importance of brand story/involvement.
BEL:2003 is also designed to teach
creative filmmakers, actors and writers,
the process of using the brand or
product as a prop to develop character
and story.
See
the best of current and comming branded
entertainment across film, broadcast,
broadband, interactive television,
mobile and gaming.
Listen
to the directors, writers and producers
of branded entertainment (What kind
of difficulties surface when working
for both brand and storyteller)
Take
a hands on look with all the interactive
tools, boxes and gadgets available
around the world today, and whats
coming 2004.
Understand
the legal constraints of brand funded
entertainment / broadcast / broadband
and film across over 20 countries.
Experience
hands on story/creative development
workshops using the brand/product
as the prop and starting point working
on live brands.
Experience
hands on platform selection workshops
- How do you chose the right platform
to answer the customers motivations.
Listen
to various aquisition panels from
film, broadcast, mobile, gaming and
broadband. Understand what networks
and publishers are looking for, what
they will accept, what they will buy,
the kind of business models they are
looking to explore.
Throughout the BEL/VPOV process, the
twin objectives of both the audience
and brand stories remain the
common goal.
Together with Raindance London, Mandalay
pictures and Cocojambo produce the BEL2003/VPOV
training sessions.
15 days of intensive creative development,
exploring the essence of a selection
of brands and products. Out of each
session, select individuals are
invited to join the BEL/VPOV LONDON
group to work with Cocojambo, Mandalay, various
interactive entertainment development
companies and brands throughout
Europe and the UK.
Read
the latest Press Release
[BEL/VPOV: LONDON 2002]
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