Cocojambo believes that advertising should be entertaining: the greater the entertainment, the more effective the advertisement. However, entertainment is not limited to films or to television programms..

Video games receive neither the credit nor the attention they deserve, at least not from the advertising community. Consumers completely understand the appeal – they now spend as much on games as they do on Hollywood.

Video games will become a major advertising media during the next decade.

Why?

Video games immerse players into an interactive world in a way that no other medium can match.

There are numerous advertising models that can be used successfully in games: product placement, banner advertising, spot advertising, branded entertainment, etc.

The average life span of a game is longer than that of many films, programme or publication. Games consumers will typically play a new game for several hours per day for many days (or even weeks).
Games aren’t restricted by the varying regulation that constrains other media.
More and more people are playing the games. Do not be dissuaded the reputation of video games - they are not all violent and they are not only played by teenage boys in their bedrooms: The average games consumer is in their mid-twenties (depending on geography and the type of video game played, the average age varies from early twenties to mid-thirties). 75% of games consumers are male but this

is figure is steadily dropping as more females are introduced to games via mobile phone and e-mail games.

Cocojambo prides itself on understanding what consumers want. For us, this means communicating with consumers through the medium they prefer. We understand who is playing games, we know why they play games and we know the games themselves inside and out. We can advise whether games are the right medium for your brand or product. If they are, then we can help you use games for just about anything.

For further information gaming media related: michael@cocojambo.com