Advertisements within video games is a big business, but how big? Cocojambo has begun work on 'The 2003 In-Game Advertising Survey' to publicise the exciting work that is happening in this fast-growing sector.

20 November, 2002 

To be published in early 2003, the survey will detail the brands that have led the sector, the games publishers that have most to offer to brands and, most importantly, the results of in-game advertising campaigns.
The survey will investigate game sponsorships and in-game advertising across all platforms including the home consoles, iTV, mobile and PC.

Michael Wood, Executive Producer at Cocojambo believes "In-game advertising is not new but there is a lack of understanding of the power of games as a marketing medium.

The 'Cocojambo 2003 In-Game Advertising Survey' will help brands to understand both why and how they should use games."

Michael Wood, Executive Producer, Cocojambo

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