Cocojambo was commissioned by Holotype, one of Asia-Pacific's leading iTV companies, to investigate the potential for a new channel and the potential for 'branded entertainment' revenues.

21 August, 2002 
  
Cocojambo have recently completed a feasibility study and business plan for an interactive TV games channel. Michael Wood, Executive Producer for Cocojambo, said "Video games aren't the first port-of-call for most marketing departments, but iTV games are one of the most cost effective 

 

methods of branded entertainment currently available". The success of Pajama, Two Way TV and other games channels has highlighted the opportunity for video games on interactive TV platforms. Cocojambo was commissioned by Holotype, one of Asia-Pacific's leading iTV companies, to investigate the potential for a new channel and the potential for 'branded

entertainment' revenues. The resulting study of this nascent market revealed the opportunities for both new entrants and those already established: Wood concludes that "Although a number of companies have found success, this market is still immature. There will be successful new entrants, especially as iTV gains ground in the United States".   
 
 
Michael Wood: michael@cocojambo.com 
 
www.holotype.com.au